Tuesday, November 24th at 9 pm GMT+0000

The Truth about Outsourcing VS In-house Marketing

The key to success and results is SPEED. The faster a proper marketing and advertising strategy can be deployed, the faster your school can start seeing results and a positive ROI. This is why hiring experts, with a proven track record of results to do the marketing for you is the way to win.

The key to success and results is SPEED. The faster a proper marketing and advertising strategy can be deployed, the faster your school can start seeing results and a positive ROI. This is why hiring experts, with a proven track record of results to do the marketing for you is the way to win.

​Running online advertising and marketing campaigns for your school can seem overwhelming if you don’t have a background or prior experience with Google, Facebook, Instagram etc.

Trying to learn the ins and outs of those platforms plus developing a strategy to deploy it… forgettaboutit! You end up spending time and thousand of dollars trying to figure it out or your own or paying the WRONG people to figure it out for you. Rather, you could have spent that time hiring someone who has proven results and started seeing the results by now.

But I do understand why schools do this. Especially smaller schools that only have a small team and limited resources. They think they’ll be saving money by bringing the advertising in house. Unfortunately, they don’t consider the costs of this. Most of the time it ends up being the situation I mentioned previously. The money pit grows bigger and bigger and ultimately they end up contracting the work out.

What does this look like in dollars? Here’s what it will look like if you had to bring all of this in house. I’ll use USD and the current market rate for these positions (feel free to google this):

Digital Advertiser – $3,900 / month

  • This is the person doing all of the technical work, buying all of the ads on Facebook and instagram, does the creative, optimizes the ads and connects all of the SMS, Email triggers and everything on the backend to work correctly.

Chief Marketing Office – $6,500 / month

  • This is the person that creates, manages and deploys the strategy of the marketing campaign, manages the contractors, runs the reports, communicates the strategy and messaging with the team to drive results.

So we’re already at $10,400 / month and we haven’t spent a dime on ads yet. Not to mention, these people don’t have any experience or proven results in your industry. You can see how this is can get very expensive very quickly with ZERO results.

The key to success and results is SPEED. The faster a proper marketing and advertising strategy can be deployed, the faster your school can start seeing results and a positive ROI. This is why hiring experts, with a proven track record of results to do the marketing for you is the way to win.

Don’t get left behind. Technology and advertising is changing every single day. You don’t want to be the school “sending a fax” in 2020.

At the end of the day, we’d love if you used us to do the heavy lifting for you. We have the results, client testimonials, case studies to prove it, but that’s not the point.

The point of this email is to hopefully shed some light and bring awareness to those schools that are currently on the fence of taking their marketing in-house or contracting it out and the pros and cons that come with that.

If you’d like to learn A to Z EXACTLY how our advertising and marketing campaigns have generated over $10 Million dollars for career colleges in the last 36 months, book a call here

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Run-Of-The-Mill
Digital Marketing
Agency

More Students serves career colleges and only career colleges.
By staying laser-focused we can help you avoid some of the money-sucking problems of working with generalist digital advertising agencies.

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